Bringing Harmony to Healthcare Through Trust and Technology

Attune was created from a belief that healthcare communication should build trust, not friction, and that technology should give time and dignity back to the care force. Drawing on lived experiences across medicine, customer engagement, and healthcare, the company uses AI to remove administrative burden and enable more proactive, human-centered engagement. The result is a path toward making high-quality, personalized care accessible at scale for patients, families, and the care force.

Bringing Harmony to Healthcare one conversation at a time.

I have always thought about my life as a series of chapters, each one building on the last. Each new chapter is an opportunity to take what I have learned and apply it with greater purpose and impact.

Attune represents that next chapter for me. One informed by science, shaped by technology, grounded in human experience, and focused on what healthcare can become when trust and clarity lead the way.

Attune was not born from a single insight or market opportunity. It is the culmination of the most defining chapters of my career and my life, shaped by a simple belief: healthcare deserves communication that truly serves people.

From Medicine to Software, and Back Again

My academic foundation was rooted in biology and chemistry, with every intention of pursuing medicine after graduation. I was drawn to the science of the human body and the idea of a career spent directly improving quality of life.

Early in my career, exposure to software and supply chain changed my trajectory. I became deeply involved in building systems designed to remove friction from complex operations, using technology to help large, interconnected ecosystems work better for the people who depend on them. Software ultimately became my path, but the underlying motivation never changed. I remained focused on innovation, efficiency in service of people, and solving problems at scale.‍

I was drawn to medicine for the same reason I was drawn to software: the opportunity to improve outcomes and quality of life.

Learning What Great Experiences Feel Like

That foundation expanded when my work shifted toward customer engagement. I was responsible for shaping engagement strategies for brands like Virgin Mobile, Home Depot, Apple, and Disney, organizations widely recognized for the trust they earn through the experiences they create.

Working across these brands offered a close look at what it takes to engage millions of people in moments that matter. Whether helping someone feel confident setting up a new service, tackling a home project for the first time, or navigating a meaningful family experience, the work reinforced a simple truth: trust is built through clarity, consistency, and access to expertise at the right moment.

Those experiences set a high bar for what good engagement should feel like. They also made it clear how different healthcare interactions often are, fragmented, reactive, and rarely designed around the person on the other end.

Trust is built through clarity, consistency, and access to expertise at the moment it is needed most.

When AI Became Personal

My interest in AI began years ago, but my conviction about where it belongs came from lived experience.

I am one of seven children. Like many families, my relationship with healthcare has been shaped by caring for loved ones through illness. My father and sister both passed away from cancer. My mother spent ten years on dialysis. These experiences gave me a deeply familiar view of healthcare from the outside in, navigating a system that is largely reactive, fragmented, and often only fully engaged once something has already gone wrong.

At the same time, I was exposed to healthcare from the inside. My mother worked at Little Company of Mary Hospital earlier in her career. Decades later, several of my nieces are NICU nurses, working in some of the most demanding environments in medicine today.

What struck me was not how much had changed clinically, but how little had changed experientially for the people delivering care.

Despite enormous advances in medicine, healthcare workers are still pulled in countless directions. Highly trained professionals spend meaningful portions of their day on rote, repetitive tasks. They are forced into tradeoffs between human connection and administrative completion, between being present with a patient and keeping up with documentation, follow ups, and coordination.

Seeing healthcare across generations, as a family member, as a patient, and through the eyes of clinicians, made one thing clear: the problem is not a lack of intent or expertise. It is a system that has not evolved to support the people it depends on.

As AI gained momentum, I became increasingly concerned by how casually it was being framed in healthcare. The idea that it could replace clinicians entirely, or be reduced to an “AI nurse,” felt disconnected from reality and from what actually needs fixing.

The opportunity is not replacement. It is relief.

AI, when designed responsibly, can remove the work that pulls clinicians away from care. It can handle the repetitive, the administrative, and the coordination-heavy tasks so that healthcare professionals can focus on what only they can do: care, judgment, and human connection.‍

The opportunity is not replacement. It is relief.

These experiences shaped a lasting conviction: healthcare does not need more intent, it needs systems that give time, focus, and dignity back to the people who deliver care and the families who depend on it.

Unleashing the Care Force

Healthcare represents nearly twenty percent of GDP, yet a meaningful portion of that effort is spent on tasks that sit far below the training and license of clinicians and care teams. AI, when designed responsibly, can remove that burden and reallocate effort toward what is uniquely human.

I am fortunate enough to personally experience concierge health today. It works because it is proactive. There are regular check-ins, personalized outreach, and multiple touchpoints designed to ensure I am healthy and remain that way, not just treated when something goes wrong. It is thoughtful, coordinated, and deeply human.

It is also inaccessible to most people because of cost.

That is why AI is so powerful.

AI makes it possible to extend this type of proactive, personalized experience to far more people, at a scale healthcare has never been able to achieve before. That is the experience Attune exists to help redefine and deliver at scale for patients, families, and the care teams who support them.

AI makes proactive, personalized care accessible at a scale healthcare has never achieved before.

Building with Purpose

We are intentional about where we begin.

Today, Attune is focused on the moments that matter most and too often break down: information gathering such as HRAs and SDOH, transitions of care, medication coordination, and helping people understand benefits they may not realize are available to them. These are critical interactions that often occur when someone is already facing challenges, and they demand clarity, consistency, and empathy.

We have been fortunate to build alongside a deep bench of industry professionals and healthcare luminaries who have worked hand in glove with us, helping ensure what we build is grounded in real-world workflows, regulatory realities, and lived experience across healthcare delivery and engagement.

But where we start is not where we intend to stop.

In the fullness of time, we believe engagement in healthcare will look fundamentally different. More frequent, thoughtful check-ins. Ongoing, personalized engagement that surfaces early indicators and creates opportunities for intervention well before care becomes acute, expensive, or disruptive to quality of life.

One of the greatest challenges in healthcare innovation is thinking incrementally. I often point to Henry Ford’s famous observation, if you had asked people what they wanted, they would have said faster horses, not an engine. At Attune, we are focused on identifying opportunities that represent a shift in capability, not just an improvement in speed or efficiency.

Attune exists to help move healthcare from a system designed to respond to sickness to one designed to support health. We believe healthcare can be proactive. That the new standard is not simply reaching out or sharing information, but engaging people where they are, earlier and more often, in ways that build trust and continuity.

This is about getting and keeping people healthy, not simply treating them when something goes wrong.‍

We believe healthcare can be proactive. That the new standard is not simply reaching out or sharing information, but engaging people where they are, earlier and more often, in ways that build trust and continuity.

I am energized every day by the opportunity to unleash the care force, a community of highly educated, deeply committed professionals who deserve tools that respect their time and amplify their impact.

Attune exists to bring trust, clarity, and humanity back into healthcare communication. For me, this work is personal. For healthcare, it is necessary. And for what comes next, it is an incredibly exciting chapter to be part of. The best chapter yet…